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Posts Tagged ‘Culture of the United States’

One of the great strengths of the American church culture is the diversity.  Traveling around the country, especially in the large cities, one captures the multiple expressions of the Christian life just by reading the names of some of the churches.

  • Undenominational Holiness Church
  • The Cowboy Church
  • Run For Your Life International Chapel
  • End Time Evangelistic Pentecostal Church
  • Church Meat of the Word Sanctuary and Fellowship
  • Ram in the Bush Christian Center
  • The House of Prayer and Refuge
  • Cross  of Christ Deliverance Temple

These reflect a certain generation and identity.  Now the new church names are simpler but much more mysterious, such as,

  • Resonate
  • Revolution
  • Radiance
  • Elevation
  • Restoration
  • Renovation
  • enCompass
  • Epiphany Station
  • Soma
  • Journey
  • The River
  • The Flood
  • The Bridge
  • Imago Dei
  • Corem Deo
  • Passion City
  • Paradox
  • Renaissance Church
  • Origins
  • Legacy
  • Tapestry
  • Out Post
  • Generation
  • Encounter
  • Warehouse
  • Relevant
  • Radiant
  • Elevate
  • Illuminate
  • Anthem
  • TerraNova
  • Crux
  • Awakening
  • Expedition
  • Flipside
  • True North
  • Substance
  • Crossings
  • FrontLine
  • Depth
  • Sandals
  • Paradox
  • Vintage
  • The Cause
  • The Intersection
  • Element 3
  • The Exchange
  • Tribe
  • Enclave
  • Praxis
  • Immersion
  • Liquid

More than denominational identity, there is now competition to set oneself off from denominational labels.  In some instances, this is so much so that one can hardly discern what denominational distinctive separates a church from the rest.  They all just about look, sound and feel the same.  Denominational ties are hidden until one becomes a member or a leader of the church.

Purple Starfish in the Sun, May 2012

Purple Starfish in the Sun  ©Weatherstone/Ron Almberg, 2012

So, one good thing that can be said about the American church is this: It’s not afraid, for the most part, to experiment. In fact, it could be argued that whole denominations or church movements have been built upon the charismatic entrepreneurship of a certain individual or group.  This has made the American church flexible and changeable.  However, is it changing fast enough today to keep up with the changes coming upon American culture?

In this series of blog articles, I have argued for a need to re-think how we plant churches today (Church Re-Formatted 1); that our focus should be on the fringes of our culture.  This is the fastest growing demographic and the least reached.  I have also attempted to give examples of how others in our past (Wesley, Booth, and Taylor in Church Re-Formatted 2) give us great examples of how this can be done.  More importantly, I hope to inspire others that it can be done and must be done again.

For instance, my community has witnessed a number of church plants in the past several years.  I have had a chance to interact with some of the church planters and pastors.  Almost in every case, the church plant was just like every other church already in town, reaching the same demographic and hoping to grow large enough to be self-sustaining (which usually translates into being able to pay the church planter or pastor, at least).  Only a couple of these plants have made intentional efforts to reach a non-churched or unreached sub-group of our community.  (My community is the Tri-Cities of Washington State – Kennewick, Richland, Pasco – whose population is 250,000+ including surrounding communities.)

To think missionaly about church planting in the U.S., especially in large cities and urban settings, the question must now begin with, “Who has God called us to reach?”  It may be that there is an unreached demographic or multiple demographics that are ready for a church plant.  Answering this question will help answer the next questions:  “Where will we plant a church?” and “How will we plant it and what will it look like?”

As suggested before, this may take a church planter or urban missionary into some unfamiliar territory.  However, it is precisely that ground that must be affected in our American culture.  These places remain the least reached and least affected by church efforts and witness.  They are also the fastest growing areas of our American society.

Some church leaders have begun to identify these places in our American society and call the church to action.  The scholars and authors I particularly have gleaned from are Leonard Sweet, Michael Frost and Alan Hirsch.  They have borrowed the sociological term “third places” (coined in 1989 by urban sociologist Ray Oldenburg) to help the church think about the gathering places in their communities where people already gather.  The point is that this is where God’s people need to be present.  Instead of inviting the community to join us, we are invited to join our community.  It is in these places where God is “seeking and saving the lost”.  This is called the “attractional model” of evangelism versus the “missional model”.  To get a sample of this, take time to watch Michael Frost’s presentation below…

The missionary model requires church planters and leaders to ask the “Who?” question.  This sets their compass for everything that follows.  The model that Jesus gave us and used when he sent out the twelve apostles and later the seventy is pictured for us in Luke 10:1-8.  Rather than call a community to come hear them, the disciples were to go be in the community and among its members.

The way they did this was to identify a “person of peace.”  This person of peace was someone who was receptive to the message of the kingdom and who was also a person of influence in the community.  The key to the relationship to the community began with this person of peace.  It would be this person who would open or close the door to the rest of the community.  It would be through them that the gospel message would be most effectively communicated to everyone else.

Sundog Over Graveyard of the Giants

Sundog Over Graveyard of the Giants  ©Weatherstone/Ron Almberg, 2012

What would happen if a small group of Christians decided to plant themselves (church) among a group of unreached people?  Suppose they began by looking for the most receptive community leader or influencer?  What would happen if that community leader/influencer was won to Christ and then discipled to reach and tell the others in his/her community?  Suddenly, it is not outsiders bringing a message, but an insider who is bringing the message; an insider who knows the group’s language, values, ideals, and challenges.

Granted, if you are hoping to plant and soon develop then next mega-church, this may not be for you.  That will require you to compete with the other pop-culture churches in the community.  However, if you are looking to start something new that will reach new people and change lives, well, then, this may be how you will need church to be re-formatted for you.  It will no longer exist to only meet your needs.  Instead, it will exist to be a mission outpost in the center of a group of people who are far from God and far from what is familiar to you.  Someone needs to go.  Will you?

©Weatherstone/Ron Almberg, May 2012

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What should should a church look and sound like to effectively communicate to today’s American?  There is a great deal of angst accompanying this discussion among church planters these days about what is the most effective design of a church’s organizational structure to reach people disconnected from church or altogether unchurched.  As the evangelical church continues to lose spiritual ground in American culture, this is an appropriate and urgent question.

The answer to this question is not as simple as it once was for the church planter or evangelist.  Today, while we have witnessed the rapid globalization of our culture, we have also witnessed the fracturing of our culture.  We never existed in a pure mono-culture in American society in the first place.  The arrival of new immigrants from the first settlers in the new world until now has always driven us to be more multi-cultural despite our most stiff resistance against it.

Seagulls In a Row  ©Weatherstone/Ron Almberg 2012

Today, however, the challenge is not just the ever increasing multi-culturization of American society through the introduction of new immigrants from other parts of the world but also the tribalization of the American culture.  American society is not only fractured but has many social fissures that separate people into smaller distinctive groups.  This a new reality for people desiring to effectively communicate to our culture.

Fifty or sixty years ago, communicators could begin a conversation with our culture and its inhabitants with a few basic assumptions: common spiritual experiences and language, familiar Americana identity and shared patriotism.  This has slowly changed over the last fifty years.  Some would call this a cultural decay while others would celebrate it as a freedom from socio-cultural assumptions that have kept us separated from the rest of the world.  I’ll leave that debate for others to wrestle over.

For churches and church planters, however, this sets up an interesting and challenging scenario.  They must ask themselves not only “Where?” and “How?” but also “Who?”  There is no mono-cultural “Jack and Jill” to reach anymore – as if a homogeneous American culture ever really existed..  There is no singular avatar (like “W.A.S.P.”) that can adequately depict every person in most of the large communities around the United States.  Diversity has increased and is now the norm.

Many years ago, someone wanting to plant a church used to only ask, “Where shall I plant it – what community, neighborhood, city?”.  Then, a few decades later, the focus became, “How shall I plant it – what style of music, what preaching/teaching style, what discipleship method?”.  Now, the more appropriate question to ask is, “Who shall I reach out to?  Among whom shall I plant it – urbanites, bikers, emo’s, skaters, preps, cowboys, motorheads, low income, recovering addicts, ethnic or immigrant group?”

As mentioned before, the vast majority of church plants in the U.S. focus upon the large moderate center of American culture.  However, this leaves out the ever growing “outsiders” or fringes of our society who remain unreached with the church’s message.  Statistically, we already know that most church growth in U.S. evangelical churches today is from “sheep swapping” rather than actually reaching lost sheep and discipling spiritual seekers.

The focus upon the moderate center is a worthy goal.  It has its own challenges.  It has also shaped the format of most American churches: highly commercialized, appealing to pop-culture and driven to constantly excel at changes that produce a better product and better service.  Unwittingly, this has also shaped the mindset of the disciples of this group so that many are often looking for church to be a theater or shopping mall experience.  The challenge is that they will quickly change allegiances to the next brightest and boldest advertised store (i.e. church).  Those issues are for another time and discussion.

The question here is,What about those outside the moderate center of American culture?”  As the U.S. enters into an increasing post-Christian culture, it will be those on the fringes of what is now considered popular culture that will continue to grow.  This growing demographic should be the target group of new church plants and evangelistic efforts.  In other words, to re-format church, its leaders need to begin by looking on the fringes of American culture – to the least reached and the last considered.

Round Rocks Beach Line

Round Rocks Beach Line  ©Weatherstone/Ron Almberg, 2012

This will take an intentional missional mindset on the part of church leaders. The question must begin with the “who.”  This will answer the following two questions: “How?” and “Where?”  The answer to the question “Who?” may end in some surprising missional endeavors.  It will also possibly mean that church, as it is commonly known, will be completely reformatted – without giving up its core message – to look like something very different from what we grew up in.  This could also entail going to some surprising places and and “doing church” in some very different ways.

The urgent question is, who is up for this kind of re-formatting challenge for the church?  These are the leaders, missionaries to the U.S., evangelists, church planters and church leaders that we will need in the coming years and decades.  They are the ones that will need to identify unreached groups, untapped potentials for church planting and developing discipling methods in those settings.

I believe some of the answers we are looking for may actually lie in our past missionary and evangelistic endeavors.  There are ways of impacting and transforming culture that the American church seems to have forgotten in its heyday of being popular and among the wealthy of American institutions.  A few individuals and churches do follow these examples, but too few to create a movement to change the rising tide of the secularization and paganization of American culture.

This is the time to humbly return to past spiritual roots to look for and learn new models to re-format church.  It may be also a time to look to our spiritual children and grandchildren from our overseas missionary efforts for help.  It is in some of these very pagan and even anti-christian settings that the church is most effective.  In these surprising settings the church is not only growing and thriving,  but it is slowly changing culture.

Should the church look to re-format itself?  No.  Not if it is just another gimmick to be relevant and “cool”.  Yes, if it plans to reach the unreached groups in its community and city and start a spiritual movement that will change the present destination of our American culture.  Who wants to re-format the church and start all over?  Not everyone.  But I’m up for it.

©Ron Almberg/Weatherstone,  May 19, 2011

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